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G.U.R.U Clothing Line Launched In Honor of Late Rapper


G.U.R.U. T-shirt

In honor of the late rapper Keith "Guru" Elam, the X Label have teamed up with Listen Clothing to release the G.U.R.U. clothing line.

So far, the collection boasts two T-shirts, both priced at $26. The first tee is the "Keithy E Demo Tape" (pictured above), which features Guru (then known as MC Keithy E) posing on the cover of his first demo tape in 1986. The second tee is "I Am GURU," which is a black shirt with white lettering detailing the chronological order of Guru's rap career. A percentage of all T-shirts sales will go to Guru's trust fund for his son, KC.

The X Label was founded last year by Guru’s nephew Justin Nicholas-Elam Ruff in Los Angeles. Listen Clothing is a hip-hop themed apparel company formed by Peruvian-born brothers the Revells.

 For more information on these G.U.R.U. T-shirts, click THIS.