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New Video: Kanye West x Ruth Hogben - "Lost in the World"


Lost in the Clouds: Kanye West


And this is why Kanye West is a Hip-Hop Genius.

Kanye unveiled his new video for "Lost in the World," one of my favorite songs from his last album My Beautiful Dark Twisted Fantasy. Alternative rocker Bon Iver (he sings the Auto-Tune-laden chorus) doesn't appear in the black-and-white clip and 'Ye doesn't get much face time either. It's all about visuals provided by the video's director Ruth Hogben. Strobe lights, big cities and fast women -- get lost in Kanye's new video.



Production team Urban Noize comes through with another hot Kanye West remix. This time they flipped Yeezy's lyrics from Drake's "Forever" and mixed it with the Vega Choir's vocal cover of Radiohead's "Creep."

But don't worry, there's nothing creepy about this track. It's a pretty good blend. The song will appear on Urban Noize's Kanye-centric project Mr. West.